Let’s start with an example, imagine there’s a new Walmart store and you’ve planned to get some snacks. But then, once you enter you’ve got to go through each section, through the kitchen household, the food court, the stationary and so on. Wouldn’t it be so much easier, if the store had set up everything from the moment you enter as per your needs– that is snacks. How about that store being an app or a website where you can open the website or app and everything fits your criteria? That is going to be fabulous right? This is exactly what AI-powered personalization can achieve. If you see, today digital technologies have taken over almost everything, making it a necessity to have your own personalized experiences.
AI can help businesses check that whether their services are provided as per the customer’s requirement and taste. Without further delay, here are the top 5 AI personalization strategies that you could use to refine your customer experience!
1. Predictive Analysis
Predictive analytics is an exciting method that is used by many platforms. In this technique, the server uses data from the customer’s past to predict the future attitudes of the customer. Let’s take an example, in Spotify, when you keep listening to a set of songs frequently, even if you’ve chosen a random song, the next song Spotify would suggest you is going to be from your recently heard list. This method can be helpful even in eCommerce, they can recommend customers about products that they might like based on what the customer might likely buy.
Some of the advantages of Predictive analysis :
- Customers are satisfied
- There is a boost in sales by recommending target products
- Business can focus on customers preferences and tastes to increase the customer’s stay
2. Personalized Email Marketing
When you log in to your email, and you see a lot of emails on offers, packages and reminders about your Daraz purchases, that is exactly what email marketing is. AI has enhances it into a much powerful tool for personalization.
Using AI, they can deliver emails with content that might feel like, it’s written specifically for each recipient. AI goes through the customer’s preferences, attitudes and what they’ve interacted with in the past to send hyper-personalized emails.
For instance, if a you are a customer and you’ve left the shopping cart unattended, AI can give instructions to send you mails to remind you of your unbought products in your cart or special discounts that are available, by this way you can complete your shopping.
Lets look into some of the ways you can use AI to enhance your email marketing:
- It produces a content that’s dynamic: AI can alter the content in the email by analyzing the recipient’s taste, so then after that they can change the subject lines or the pictures or the offers present in the email.
- Well Planned Timing to Send Emails
- Tools such as Mailchimp and HubSpot can be used to link email marketing and predictive analytics together.
3. Virtual Assistants and Chatbots
Virtual assistants are an amazing way to provide personalized support to the customers. The plus point is that, you can get the support even if the business hours are over. Just like all the other techniques, even these chatbots use past interactions so that they can improve the responses they give to customers.
By this method, you don’t need to wait wasting your time until you come in touch with a live agent. Some of the chatbots like Drift or Zendesk are used widely by websites. They have several characteristics, like for example, they can track customers who come frequently, identify their past inquiries and give a more enhanced response. If you see, chatbots are actually helpful, yeah? It can help you in any way, whether you want suggestions on products or you want to resolve an issue.
Let’s talk about some benefits of having chatbots :
- It’s available throughout the day 24/7
- It provides support in real-time
- They can be programmed so each customer can be given responses based on their past interaction
- The main plus point, your waiting time is decreased and overall you’re happy.
4. Dynamic Website Personalization
Using of AI to to create a dynamically personalize your website is another method used, for example, you can think of it as a supermarket, that keeps rearranging their structure particularly for you, depending on what you prefer and what you’ve engaged in your past. In this way, it will allow customers to have a unique experience and increases their engagement as well as the long lasting of their conversations.
I’ll give you an interesting example, if you’ve noticed when websites adjusts their banners, contents and promotions according to the interests or the location of the person who visits their website. There is another way known as Geo-targeting which adjusts the contents according to your location and also sometimes automatically translates the languages, if you’re an international visitor.
Here are some advantages of using dynamic website personalization:
- There is an increased number I’d people visiting the websites and explore their contents, when the content is related to their preferences.
- There is an increased conversation. When the customer gets his desired product, it boosts the probability of selling the product.
- There is an improvement in the customer’s experience because they will have a much enjoyable experience when they are browsing through stuffs that they like.
5. AI-Powered Customer Journey Mapping
Businesses can get a better plan, if they analyze each and every step on how a customer spends his time on the website, like his first conversation, his inquiries, his purchases, post-purchase experiences and so on. This data can be analyzed so that companies can understand what are the things that leads to customers to engage with them.
AI uses its technology to help create a map of the customer’s journey and along with that, they can also identify patterns that are not instantly identifiable. For instance, AI can study which marketing channel is most interacted by the customers or if there are any specific timings during which customers are likely to complete a purchase. These methods let’s the business platform to make use of each touch made in the websites that ensures that the customers are valued and they are understood.
Benefits of using an AI-Driven customer journey mapping:
- It provides a complete analysis of the visitor’s engagements, allowing personalization of the marketing techniques.
- Engages with customers proactively, by this it means that they analyze the key moments of the customer’s journey while shopping, so that the business platform can mail them specialized offers and promotions at the right time.
To finalize, AI has been converting the way business brands engage with their customers by providing them with personalized and relevant products to enhance their experiences. They use several techniques, mainly usage of AI chatbots, dynamically personalizing websites and so on, which let’s companies meet their customer’s expectations in a way which is much effortless and personal. Even if you’re in a retail market or entertainment services, you’ll realize that once you’ve started to use personalization techniques that are AI-driven, the effect it has on your business is undeniable!
Frequently Asked Questions (FAQs)
1. Can I use AI personalization methods in my financial field ?
It is mainly used in eCommerce, entertainment providers (such as Netflix) and also the financial field. But, since its the Artificial Intelligence we’re talking about we can use it in any sector, such as medical fields or even education.
2. Can small business companies use this AI personalization techniques under a low budget?
Yes, there are some AI tools and platforms that provide these personalization techniques at a budget friendly price. Some examples of these tools are Mailchimp and Shopify.
3. Is it safe to use AI driven personalization, in reference to the privacy of customers?
Yes, it is safe if it is used with the right privacy guidelines. You must follow rules such as GDPR to make sure there is transparency in how the data is collected and how it is used.
